What does destination management involve?
- Research and planning: Gathering information about the destination and developing a plan for its development
- Branding: Creating a unique identity for the destination that reflects its personality and appeals to the target audience
- Marketing: Promoting the destination as an attractive travel destination
- Sustainable development: Ensuring the destination is developed in a way that is sustainable
- Monitoring and evaluation: Assessing how the destination is performing and making adjustments as needed