Product goals are objectives that define what a product should achieve, how it will be measured, and by when. They help product teams stay focused on the company's business goals.
Purpose
- Product goals support the product vision, which is the product's long-term purpose
- They bridge the gap between the product vision and short-term sprint goals
- They help motivate teams and get things done
Examples
- Increase revenue by at least double
- Become a top-rated app within ten months
- Increase the partner ecosystem to be the largest within 12 months
- Increase net promoter score by 10% in the next quarter
Product goals should be used to prioritize day-to-day work. They should also be monitored and tracked to ensure progress towards the goal.